What Does Your Art Bring People?

When I was actively supporting the Indie Arts & Entertainment community as Lady Flava, I was blessed to experience an incredible range of talents—musicians, authors, visual artists—each with their own unique voice, sound, and vision.

But over time, I noticed a pattern.

Some creatives would pop up with a burst of energy—posting like boom, boom, boom—and then vanish. Maybe a few posts later on, maybe not. Then, months down the road, a new release would appear… with the same cycle all over again.

And I’d find myself wondering:
Where is the pride? Where is the excitement?

If you’re not excited about your own creation, how are the rest of us supposed to feel connected to it?

The Power of Shared Energy

As a former Blog Talk Radio host, I can tell you this:
When an artist and I were both promoting a show where their music was being played—when we were both excited—it created something magnetic.

There’s an energy that builds when you believe in your work enough to tell the world about it. That kind of passion becomes contagious.

But I also understand—this work is not easy. It’s exhausting trying to figure out how to stand out in a saturated market. It’s hard to find your niche and harder still to build momentum.

But I truly believe:
If you don’t breathe life into your creation, how will it ever live in the hearts of others?

Belief + Brand = Connection

There’s something to be said about building a recognizable brand. Not just logos and colors—but your energy, your message, your why.

You have to believe in what you’ve created—enough to share it over and over again. Enough to expose yourself with authenticity. Enough to let people feel it.

The creative industry has changed so much. These days, there are endless creators to scroll through, discover, and forget.

But then… every so often, someone stands out.

A Smart Example: Teddy Swims

Take Teddy Swims and his song “Lose Control.” I had never heard of him—until he was suddenly everywhere. His voice. His song. Over and over.

Social media was flooded with clips of him singing in raw, unexpected places—parking lots, stairwells, rooftops. The energy felt organic. Authentic. Real.

Then something magical happened:
People all over the world started covering his song.
The momentum spread like wildfire—and he didn’t have to do it alone. Others did the work for him.

That, to me, was smart marketing. Whether planned or natural, it made sense. And it worked.

Indie Creators: Let Us In

I would love to see more indie creators do the same—create moments that invite people in, that encourage sharing, that build a buzz so real it moves from one network to the next.

That kind of organic marketing only happens when you are the first to show up and show out.

If you love what you created,
If you believe in what it can do for people,
Why wouldn’t you share it over and over?

Let people into your process. Let them feel the intimacy of your why. Make us crave what you’ve made.

The Personal Creators

Now, let me also say this clearly:
Some people create purely for the joy of it—for themselves, their healing, their love of the craft.

And that’s absolutely valid. That kind of creating belongs in its own sacred space, and I deeply respect it.

But for those hoping to reach others…
To build an audience…
To be remembered…

You must show your belief in your art—every step of the way.

Ask Yourself…

I heard something in a movie about musicians that really struck me. It’s a question I’ll leave you with:

What does your art bring people?

That one question inspired this entire blog.

So I ask again—
What does your art bring people?
And how will you show us?

LadyFlava of LadyFlavaNews

I Will Always Respect and Appreciate Art and Those Who Create It.