Stay The Course and Put Your Package Together

Flava1

I thought I would share some thoughts with you tonight…In the years that I have been known as Lady Flava I have met some absolutely amazing creative souls in person and online…I have experienced some of the most hardest and hurtful experience of my life in working with artists but at the same time, I have experienced some of the most blessed experiences too.  I have had to learn the hard way that the arts & entertainment industry is not necessarily an honest and sincerely arena to be apart of and is full of ones looking out for self and willing to pimp others for self gain.

But as I make it sound hard and ugly and trust and believe I have seen only the tip of the ugly in this industry,  I too have been challenged by some of the BEST in the Indie arena that has taught me, mentor me and some even have believed in me.  I call what I do, God’s Calling.  It was not a life’s dream or even a goal…When I built Flava Coffee house 10 years ago…becoming a cheerleader and an advocate for artist came natural to me and honestly I found it challenging along with being so very exciting.

I share publicly my thoughts and conversations I have with industry people to help make you think…but it is also from spending time processing my own feelings on the topics I bring forth.  I have stayed my course, even when I stop to  tweak things, needing to make it fit into what my world can provide and to keep it where I will continue to love what I do.

Always talk about the fact, you never know who is watching and better yet, who is really paying attention until that day they reach out and let you know.  I have been blessed time and time again by this experience and in so, it has opened up doors for myself and in turn, it has opened up doors for some of artists that I am involved with.

So today, I tell you and I encourage you to stay the course.  Put together your best package and be prepared to present it upon request or opportunity because you only have 1 time to make a first impression.  Push yourself to learn and grow, push yourself to be better than you were the day before.  Step outside your box and outside your comfort circle to expose yourself to the unknown to really know where you stand in the arena of the form creativity you have chosen to be apart of.

I will encourage to start today if you have not already started,  make it a priority to set aside money for your craft…the free options can only take you so far and at some point you will need money to work from to move you forward.  Take things to the next level as we talk about so frequently.

Always believe in yourself and be honest with yourself in what you create…find a neutral person to review your work/ project/ product to give you feedback on it’s relevance, quality and sell ability.  Once you step outside of yourself, you need it to be able to make it make sense to others for them to follow you, show support for you and then to dig in their pockets to show their support even further.

Do not half ass it…I saw a post that said, “if you put in half the effort be prepared for half the results.”  I see too many great talents that do not have the business part of their craft down and you need that if you want to be able to make money from your craft.  I encourage you to have your package ready and continue to update it as you evolve.

At times I felt like I have begged people to pay attention and to get involved in what I to this day still believe in, I believe in building a movement with others to take things further for artists…But in my dream and goal of building a movement, it has at time felt like I failed…but I stayed the course and in doing so it has opened up doors for me that I could never have imagined.  As I check the stats for my radio show…as of tonight, this is what is shows at 10:00pm on September 23, 2013…95,144 global listens…To me , this feels like a great achievement,  and for those artist that are played on FNRadio, that means you have had the potential to be heard by my global following.

This week takes me into an exciting time which I had not seen coming.  I am so excited to explore a partnership those higher up in the industry to gain more knowledge, hands on experience and being able to advocate for select artists to be able to take their music to the next level.  Let me just say that God is Good and doors are opening up.  I am deserving at this point in my life as I have built a known name and strong brand as a supporter of independent artist.  I have been open to absorbing all the knowledge that has been shared with me to grow into a recognized industry professional.

Stay the course…do it right…get your business package together…have a great attitude and be able to talk about who you are and what you do…be ready when the doors open to step through…and remember that you have only 1 time to make a first impression.

As my business partner Jace ECAj says, “Forward Movement”

Lady Flava
Flava News.FNRadio.Marlex Records and…TBA
Seattle, WA

Are You With Me In Building Flava News Movement?

time-for-change

This week I am committing to myself to spend sometime in thought and respected conversation to see how I can set up Flava News to create win wins with Artists, Fans and Sponsors. I have established relationships around the world that are working with me, want to work with me or want to join the UTAE Movement in showcasing artists. I am committed to supporting artists and introducing fans to some new flava.

There is so much in place right now that I could make moves for Flava News and Artists if I had the money. In the past I tried to push a membership only movement charging just $1.00 per month in the beginning to moving it to $5.00 per month to help put a financial foundation under this movement to better support artists. It worked well at first and covered the expense of the radio show and then died off and life got in the way. But it felt like I was begging for support to support you instead of you seeing the strength you had to be apart of a movement. Do you honestly know if half of you or if even 1/4 of you gave a dollar every month to Flava News…what I could do. Think about it, look at what I have created with nothing. Flava News is not about me. God put me here to serve others and to find ways to support the underdogs.

I have been told time and time again that if I continue to support starving artists, I will continue to starve. Right now, Marc VanClaggett, Black Stax and Monica Monet sustain Flava News. I work hard for them and with them and in turn they provide me the means that I use to exist for you. I don’t go shopping or save towards getting a car again…I put what I earn towards keeping Flava News Alive.

It takes movement to build a movement and it takes working together to keep it existing. It is easier to destroy a movement than to build one.

I do everything by myself. Just think what I could do if I could hire someone to help. Of course someone will say get an intern that you do not have to pay. First of all, I am a control freak and if you do something for free, you really do not have to commit to me or the project. When I can pay, I establish grounds for respect with the ability to have expectations. I advocate that many artists are at the point of quality work, strong work ethics and commitment that they deserve to get paid. So I feel if I talk about it, I need to be about it.

Again, Flava News/UTAE and colleagues, we have the means to support artists around the United States to set up shows of all kinds for all art forms… what we do not have is the financial means to commit that you will walk away making what you deserve financially.  My ultimate goal is to be able to start a Flava News Grant Foundation, to help artists with the financial struggles in completing a project.

If we say that we believe in artists, we need to step up by financially supporting their products and or projects.  We need to tell our family, friends and networks about them.  We need to write reviews of our experience for them to use as marketing tools…We can make a difference for those we claim to believe in!

As Lady Flava of Flava News, I am committed to just that and have working on this since 2007.  Just think what we could do together.  As my East Coast Sister, April Sims says, “WE Are GREATER than i”

If you would like to make an in-kind donation towards supporting a movement that serves unknown artists, click this link: Paypal

If you have, ideas on how I can be more effective with building the Flava News Movement and UTAE, I am open to hear your thoughts.

%d bloggers like this: